Intuit Vs. Mint

I think that the letter that Intuit (Quicken) sent to Mint just shows how they don't get it. I've got to be honest. I don't think it's any of Intuit's business how many users Mint actually has. It should have no bearing on their business or business model. Intuit should have a better product/advertising/marketing if they want more users. They need to learn to build buzz and build a good product vs. trying to trash someone else.

I think the last thing that anyone wants in this economy is more trash talk. That doesn't build consumer confidence.

Was the bad PR worth it Intuit? B/c I have to say if you get your lawyers involved to try to verify what your competition is doing, I don't really trust you to do the right thing when it comes to me as a user. What did Mint do? Oh, that's right, they provided pretty much complete transparency. So who am I going to trust more the company that doesn't trust it's competitors to do the right thing, or a company that seems to be doing the right thing. You just lost a potential user Intuit.

Aaron Patzer, you're awesome. Please keep it up. And BTW, can you make it go back to being able to log in on the home page? Or is there a good reason that it was changed?

Comments

matt @ Thrive said…
I'm interested: in what way do you think Mint provides complete transparency? I agree Intuit shouldn't have written the letter, but they ask a legitimate point: is someone giving you a username and password and then never coming back to your site again a true sign-up? Should that person be counted as a "user"?
7:37 PM
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